But more importantly, the racing isnt anywhere near as exciting at the cookie cutters, as I so eloquently explained here. However, like Johnsons dominance, I doubt that this would have been as much of a problem were it not for other factors that were far more damaging. Formula 1 and IndyCar are on the rise while NASCAR is slowly declining on a weekly and yearly basis. One shining example was a 2010 Dover racea playoff race, no lesswhere ESPN broke away with 11 laps to go in a very much undecided event for an ad break. Much like Kyle Petty, he ultimately became more known for his good-guy personality and his lineage than for his achievements on the racetrack. Thats exactly what NASCAR did when they took the Labor Day race out of Darlington and sent it to Auto Club Speedway in California. The rise of social media as a tool, pastime, or source of information and entertainment has certainly affected most sports, NASCAR included. Digital and social consumption is as important now, as it's ever been; probably more important now than it's ever been, he said. In the past NASCAR has tried to educate fans who might look at ratings and think the sport is in trouble and help them understand that things arent as bad as they seem. Not only in the business world, but in all sports as well. They are now just one part of a bigger picture: one pixel of a screenshot. Its not so much that the points reset NASCAR introduced in 2004 was a monumentally stupid idea. With all the different metrics used to measure a sport these days however, it can be complicated. The top of the mountain in NASCAR circles back then was known as the Grand National Division but in 1971, the R.J. Reynolds Tobacco Co., then-manufacturer of Winston cigarettes, contracted with NASCAR to become title sponsor and the Winston Cup Series (to be known thereafter as simply Cup, regardless of subsequent sponsorships) was born,. Fox Sportss coverage was particularly abominable, with a seemingly endless parade of commercial interruptions mixed with the Ford Cutaway Car, the Home Depot Pit Crew Member, the Viagra Boner Of The Race, whatever, all during green flag racing. Since early in the millenium, however, interest in NASCAR both at the speedways and on television has dropped off. Okay, there are people who will argue that other things were responsible. The 2016 race from Homestead had 6.1 million viewers, the 2015 race had 7.643 million. When you think of the venues that have showcased the most memorable events in the sports history, Daytona, Darlington, and Bristol often come to mind. Feb 25, 2023, 2:33 AM. You could say it was NASCARs New Coke, except Coca-Cola was smart enough to change the formula back in response to furious customer backlash. 4 million viewers in. As a racing event that is held in various tracks around the US, there are several venues that fans can choose to go to in order to watch NASCAR live. This ability to adapt however seems insufficient as NASCAR has recorded a staggering 50% viewership drop in the last 5 years along with substantial admission decline that has varied from 12 -30% percent from 2012 to 2018. After a marked decline in the middle of the previous decade, NASCAR's television numbers have been on the rebound over the past five years. You may opt-out by. NASCARs NextGen car shows promise and one huge issue, NASCARs Daytona 500 ratings indicate a worrisome trend. The XFL's ratings were disappointing in Week One. I remember watching it and literally wondering if I was going to see the finish of the race. Follow along, because there will be a test later . The one thing, though, that all those racing drivers had in common Petty, Pearson, Parsons, Bodine, Waltrip, Earnhardt, Wallace and the rest is that they all started racing on local tracks and created reputations for themselves as hard chargers who were winners. The Nielsen ratings for NASCAR's most-watched races, such as The Daytona 500, have plummeted in recent years. Compared to the last time the Brickyard 400 was run in July (the 2017 race), Sunday's ratings were down 21 percent and viewership was off 23 percent. The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox. People love a winner, they love to hate a winner, and they love to see a dynasty get taken down. A fairly new challenge that spectator sports now have to contend with is the rise of the various streaming services that offer varied content that is available across a variety of platforms. (It wasnt a tough call to make, if you actually looked at her results instead of her figure.). Veterans like Kyle Busch and Kevin Harvick are future Hall of Fame drivers with fairly large followings, and a strong crop of young drivers are making names for themselves. For the first time in over a decade and a half, they seem to be headed in the right direction. Drivers. The NFL only went down 9%, but please, tell me about anthem kneelers. In the late '90s and the early 2000s, NASCAR saw an unprecedented growth in popularity and TV ratings. The last race at Auto Club took place in 2020 and had an average of 4.781 million viewers for the third event of the season. In 2006, for instance, more than 19 million people tuned in to watch the Daytona 500 on TV; in 2018, only a little more than nine million watched. I also suggested a solutionthat NASCAR emulate how baseball exploded in popularity after the opening of Camden Yards. While NASCARs ratings were a record low for a second event of the season, the NTT IndyCar Series found themselves with a massive jump in ratings. But it's an uphill fight for us and a lot of other sports properties. It rewards winning, which rewards fighting for wins, which creates rivalries. From F1, Rally, Le Mans, Drifting, or Touring Car championships that are broadcast on TV or via the internet, viewers now have even more access to alternative motorsports events that can offer the same level of adrenaline fueled excitement that NASCAR can provide. So NASCAR racing has become just like European formula-car racing and IndyCar racing in North America. The news sort of heads downhill from there. You also dont often see post-race fisticuffs after races at Kansas or Vegas like you might at Martinsville or Bristol. NASCAR polled fans about the idea on their website following the 2003 season, and fans overwhelmingly rejected it. I can also dispute other reasons for it that I see being offered today. The declines were less pronounced with the record-low Daytona 500 excluded. After sweeping claims of a toxic work environment throughout 2020, the star and her show have been scrambling to make things right. Certain segments of fans, and media, began to cry that sky was falling. The XFL's ratings were disappointing in Week One. Nielsen slowly began to develop ways to measure who was watching what, and how. Dover is a 1-mile track, and 11 laps does not take long. So that's household using televisions. In 2014 the average viewership for Cup Series races was 5.3 million. 500 MOMENTUM:Daytona 500 TV ratings: NASCAR opener ends two-year viewership decline. I hope so. Schedule/Results. The XFL also had a better Week 2 performance than the 2019 Alliance of American . On Monday, the Bristol Motor Speedway dirt track hosted the NASCAR Cup Series. I wasnt the only one who noticedas this blog posts comments demonstrated. News. Opinions expressed by Forbes Contributors are their own. That would have a big effect on viewership overall. While Nielsen was undergoing its transformation other smaller agencies stepped into fill the void. That isnt insignificant when it comes to explaining the decline of NASCAR. Oxford Gold . NASCAR moved the Brickyard 400 to September . Up until the middle of the 21st century the measured pairs of eyeballs watching NASCAR on TV were counted, analyzed and, for the most part, cheered. View 2021 Bristol tv ratings below. These are bold changes, but this variety of tracks will test drivers and teams at every level. Overall, it is another positive and negative week. Yes, you had to be able to prove that you knew what you were doing out there but if your car passed technical inspection and you could either qualify to race through time trials or qualifying races, you were in. In NASCAR, the equivalent of a ref would be the flagmen, who not only flag the start and end of the race but flag drivers with caution warnings for safety and rules enforcement. From their colorful beginnings to what is now a billion-dollar sporting event, NASCAR has continued to provide high octane entertainment for its millions of fans and supporters. In 2008 Kyle Busch smoked the field for the first 26 races, winning eight of them and setting the NASCAR world on fire with his brash and unapologetic racing style. Photo credit: Darryl W. Moran Photography on Visual Hunt / CC BY-ND I'm just . And while 2020 has been anything but usual especially in the sports world, NASCAR was the one sport that didnt suffer a significant ratings drop. However, the second race of the 2022 season saw a more significant drop in viewership compared to previous seasons. Jerseyball Millvilles Mike Trout and Aaron Cox, Precision Pistol Shooting For Greatness, The Power of Fun Dave Raymond, The Original Phillie Phanatic, Being Relentless The HEADstrong Foundation, Surviving Until Tuesday Sergeant Andrew Einstein. NASCAR Las Vegas ratings hit a new low. When you use this link to shop on Amazon, youll help subsidize this great websiteat no extra charge to you. However, by the time NASCAR was peaking in the early 2000s, there already wasnt much manufacturer identity left. Hes tasked with not only getting exposure for the sport but measuring that exposure and translating in a way that shows value to stakeholders. It would have saved a lot of time. Men in particular were more put. So to the extent that you can be flat or even up a couple of points it says a lot just about fan interest in the sport.. In NASCAR's pre-1990s heyday, when it was still very much a regional sport, manufacturer identity was a big thing. NASCAR's social media channels have piled up nearly 2 billion social impressions (the number of times its content was viewed) and more than 92 million fan engagements (retweets, likes, shares). In the FOX/NBC era of NASCAR TV (since 2001), Daytona 500 ratings peaked in 2006 on NBC with 19.4 million viewers and an 11.3 rating. By virtue of his fathers untimely passing, Dale Earnhardt Jr. instantly found himself with a larger fan base than any three drivers in NASCAR. Photo credit: Zach Catanzareti Photo on Best Running / CC BY-SA, Posted in NASCAR, Sports Dynasties like Johnsons arent bad for a sportunless the sport doesnt know how to market them. . Even before the recent political turmoil in the sport, NASCAR was hemorrhaging fans and supporters, with viewership numbers dropping every event. This is all just ultimately my opinion, but its a carefully considered one. NASCAR made an absurd amount of money with their television contracts in the 2000s, but that ultimately cost them a sizable chunk of the audience when networks were forced to make it worth their while. which is a 50 percent decline . In that time, I witnessed the beginning of the sports slide into near-extinction. Well, it might be as easy as the product fans are seeing on their televisions over the course of a race. It still ranked second ahead of the competing final round of the PGA Tour Arnold Palmer Invitational on NBC (2.4, 3.86M). If any single event hastened the decline of NASCAR, it was Indy 2008. So if you can say that it's you and the NFL in terms of stability of your audience. Its not often noticed, but it was definitely noticed by Jeff Gordon fans: had NASCAR not implemented the Chase, the driver of the iconic #24 could have been the one standing aside Dale Earnhardt and Richard Petty today with seven titles, instead of his protg Jimmie Johnson. Viewership for the 2019 Phoenix race was 22% lower than in 2018. . The fan backlash was loud and intense. Related: NASCARs Daytona 500 ratings indicate a worrisome trend. I covered NASCAR for six seasons for two excellent racing websites, Thats Racin (the Charlotte Observers racing site) and the Frontstretch. It is not unusual to see speedway grandstands half empty and only several million will tune in from home. All that said, the unveiling of the Car of Tomorrow in 2007 certainly didnt help. Nascar, he wrote . 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Strauss also reported that TNT's viewership is down 40 percent since the 2011-12 season, and ESPN has seen a decline of about 20 percent during the same time. As a result, teams with more resourcessuch as Hendrick Motorsports and Roush Racingwon big for years. One of Brian Frances very first acts as CEO of NASCAR sealed his doom as a respectable heir to a business, and nothing he did for the rest of his tenure would change that perception. However, NASCAR attendance numbers have fluctuated over the last decade. Photo credit: Fast Eddie Maloney on Best Running / CC BY-SA On declining ratings throughout NASCAR and other sports. If they hadnt, youd probably be reading articles today about the decline of Coca-Cola too. NASCAR needs side-by-side commercials during green-flag racing and then full-screen commercials during yellow flags. The decline of NASCAR was a combination of ill-considered decisions: the implementation of a contrived playoff, poorly thought out broadcasting contracts, and departing from unique and venerable venues for dull, unexciting ones. The various platforms of social media have been a convenient and fast way to obtain information and entertainment on a particular sporting event. Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. The Daytona 500 TV numbers have also declined over 47% in 10 years (from 2013 - 2022).The decline in NASCAR attendance and viewership is attributable to different factors: COVID-19, low ratings, etc. Related: NASCAR ratings on big rise compared to recent years in 2022. NASCAR has managed to hang on to lucrative TV contracts despite its ratings decline. Anyone who was watching then could tell you that wasnt unusual at all. He is likely to build a fan base fast. NBC said its season viewership averages of 18 Cup races in 2019 (except for weather-affected races at Daytona and Darlington) was 2.57 million, the same as in 2018. As streaming services provide instant entertainment whileNASCARhas scheduled andlengthy race events,thecomparison is similar toordering drive-thru (cheap and convenient) versusdining at a fine restaurant (pricier and takes longer before you can eat). These fans would attend a race, then go sightseeing around the town so as to make the trip more worthwhile and as a result, even more money is required to be put in the budget in order to cover the costs for a dew days hotel stay. The first study focused exclusively on Bristol Motor Speedway, while the second study took other NASCAR race tracks into account, and both studies found that noise levels regularly exceeded 140 decibels when the race cars were accelerating at full throttle, and that the noise levels lasted, on average, about three to four hours, the average In todays media world they are now just a small part of what is used to measure the popularity of the sport. FOX has been touting the 2021 NASCAR Cup Series season to date as the "best ever." Sorry, I'd give that honor to 1992 and wouldn't even provide 2021 to date a spot on my top-10 list of modern-era. The crowd sold out it's 30% capacity soon after the event was . NBC reported Monday that its broadcast of the NASCAR Cup championship race from Homestead-Miami Speedway in Florida drew an average of 3.759 million viewers, its best audience for its half of the season. The decline of NASCAR from dominance started circa 2005, and there wasnt any big change to car specs in that time period. Stats. The decision . Its possible that the most popular driver not performing well hurt the sport, given the sports fan demographic. Opinions expressed by Forbes Contributors are their own. Compared to the 2019 finale from Homestead-Miami, ratings fell 13% (from 2.2) and viewership 14% (from 3.74M). Schedule/Results. Based on the overnight rating for the circuit's marquee event, that chatter won't be ending. Making matters worse, within four years, the driver with the second largest fan base finished with the most points in a season twice, only to lose the title to a points reset. OutKick reported: The NBA ratings are worse TV ratings for the Richmond race were said to be down 12% from the same race in 2015 and 44% from 2014. . Kyle Larsons win, which averaged 3.27 million including additional streaming data not tracked by Nielsen, was the seventh of the final ten Cup Series races this season to post an increase in viewership. Compared to NASCARs 18-49 demographic, IndyCar has an average of 24%, while they are at 20.1%. This is a BETA experience. As Ive said, the sport is finally addressing its venue problem. Is PNC Park The Best Ballpark in Baseball? Earlier this month, NASCAR said the Confederate flag no longer will be allowed at its events. Why poll the fans if youre just going to ignore them? With the current playoff point structure, drivers are also somewhat rewarded for strong season-long performances as wellwhile the Chase completely disregarded excellence during the season. Standings. The NASCAR Cup Series race at Auto Club Speedway averaged 4.315 million average viewers on FOX last weekend. 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I'll give you an example: TV, HUT (Households Using Television) levels, he said. Sunday, when the big-league Monster Energy Series took the green flag, it was better but there were still an awful lot of empty seats. He pointed out that despite the ratings decline, NASCAR achieved a "double-digit share increase" last year. Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. NASCAR star Bubba Wallace reacted to a chart on Twitter that showed last weekend's NASCAR race at Foxwoods Resort Casino as the top-watched sporting event of the weekend. NASCAR scraped bottom. Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its. A CBS spokesperson "declined to comment about the decision to keep LIV off of its station group.". NBA ratings continue to decline amid China puppet LeBron James' attack on police. NASCAR finale sees modest gain as season posts modest drop, Ratings: NASCAR, college hoops, soccer, NHL, XFL sees big drop in Week 2, but on par with last years USFL, LeBron injury ill-timed as Lakers continue to draw, Small sampling for LIV; PGA Tour wins head-to-head in rout. Photo credit: Zach Catanzareti Photo on Best Running / CC BY The six-race consecutive increase in viewership prior to Talladega is something that everyone can understand and helps reinforce just how healthy NASCAR is. No longer tied to a box atop the TV or a diary that viewers filled out, the company started to figure out how to report who was watching on TV, on cable, and on streaming platforms. Photo credit: PDA.PHOTO on Best Running / CC BY-ND Many former fans consider this state of affairs to be ridiculous. And we wont get into the murdering of the English language that goes on week after week, ad nauseum. So if Im right, in a few years NASCAR may become Americas summer sport again. With his brilliant head wrench Chad Knaus on the pit box, the #48 team for years remorselessly laid the field to waste when playoff time started. The USFL also had a bigger decline from Week 1 to Week 2, dropping about 57% from 1.57 million. Young fans want to watch the action. It rewards winning and risk taking, where the Chase rewarded points racing and avoiding risk. That. And one other thing about NASCAR in those days: the races were open to anybody who could qualify. Which might explain why, despite the denials, the people who are descendants of Big Bill France, the man who started it all, are quietly shopping the company around and hoping to get out while the goings good. This marks a 25% lift versus NASCAR's analogous share in 2018, and is the strongest showing since Fox got off to a 10.5 share start in 2016. Americas summer sport nascar ratings decline 24 %, but please, tell me about kneelers! 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