By April 2018, more than 150 million Instagrammers were connecting with businesses each month.. Lets explore the most popular social media platforms among APACs top 5 countries with the most amount of active social media users: China, India, Indonesia, Japan, and the Philippines. Anyone considering doing social commerce in Vietnam (or, as the country calls it, social network shopping or SNS) may want to read market research firm Q&Mes July 2019 survey findings first. the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. Topics Social Media Users Social Media Usage Worldwide Executive Summary TheSee this and similar jobs on LinkedIn. But with that, thanks very much for joining me today I hope you found this session useful, and I look forward to seeing you again sometime soon, somewhere across the internet. Facebook remains to be the most popular platform, boasting 2.89 billion monthly active users, with new users mostly generated from Indonesia, the Philippines, and India . With 93+ million monthly active users, over 72% of the country's population uses LINE. Short Video Content will Dominate Social Media Platforms, 68 Circular Road #02-01, Singapore, 049422. Suddenly, the lockdown created a whole new breed of TikTok influencers, who are now thriving on the platform. It is a picture-sharing social media app that allows users to take, edit, share pictures and follow content. The platform is accessible on multiple devices, including computers, mobile phones, and tablets. Are you interested in testing our business solutions? [1]Conversational commerce surging across Southeast Asia Copyright 2023 - AXJ International Pte Ltd - All Rights Reserved. Instagram and Twitter have reported ad reaches of 610,000 and 271,500 users, respectively. In, StatCounter. YouTube and LINE were also mentioned here as popular social media platforms, along with the tidbit that 51 per cent of e-commerce in Thailand happens on social channels.. But social commerce still garners 43% of the market, with Facebook, Instagram, and homegrown super-app Zalo as the top three platforms. Business Solutions including all features. India has 448 million social media users, which comes out to about 32% of the total population. A paid subscription is required for full access. https://t.co/VTPmzjHrXb, The Weekly Digest from SMPerth - https://t.co/ijzN7Hf5SQ, Its changed the lives of modern society; from how we do business, how we are entertained, how we interact with eac https://t.co/Nkyty8fMfb, This is it. You can only download this statistic as a Premium user. Filipinos say they spend an average of almost 11 hours online each day, which is almost 60 percent more than the global average. And all thats despite long-running issues on internet access, speed, and costs. So don't miss out, hop on the short video train, it's predicted to be a crowd-pleaser in 2023 and beyond! So, given that social media plays such an important role in the lives of young adults across South-East Asia, lets take a closer look at their social media behaviours and preferences. MPA joins industry leaders to discuss decarbonisation strategies. This type of marketing is all about making a connection with your audience. Brands are now turning to micro-influencers, who have a smaller, but more engaged following. Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. Over at the Land of Smiles, 95% of online sellers are doing business on social media, according to PayPals survey. While Youku isnt a social media platform, it still deserves a spot on this list due to its sheer number of users. And that means that you dont need to worry too much about being on multiple social platforms in order to reach South-East Asias young adults. How are Facebook, Instagram, TikTok, Twitter, and Snapchat doing in the region and in individual countries, and what is the outlook for each? And digital content can easily drive impulse purchases. Advertisers are In-depth analysis, benchmarks and shorter spotlights on digital trends. And as brands start to catch on to the TikTok trend, the platform's growth only continues to soar. Instagram and YouTube quickly jumped on the bandwagon, and now we have reels and shorts, which are extremely popular in Asia. Well also get a chance to explore some of the topics Ive covered in more detail during the upcoming panel discussion, but just in case I dont get a chance to answer your specific question, please feel free to ask me questions on social media too youll find me on LinkedIn and Twitter as eskimon [please feel free to add your questions in the comments section below this post too]. In fact, according to DataReportals 2021 report, 99.5% of internet users between the ages of 16-64 visit or use social media. Interactive projections with 10k+ metrics on market trends, & consumer behavior. And, guess what? Top influencers and experts flock to the app to share their knowledge and collaborate with others in their niche. It will have 60% more users than Snapchat and twice as many as Twitter this year. Indonesians mostly use social media platforms to communicate and interact with friends and family in an archipelago with over 17,000 islands. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Instagram accounts with the most followers worldwide 2023, Number of apps available in leading app stores Q3 2022, Most popular global mobile messaging apps 2022, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. Now you know where to reach your customers. Youku is free to use, but it also offers paid subscription services that give users access to additional content and features. LINE is Japan's most popular social media platform. And with a multitude of platforms to choose from, it is critical to create the right content for the appropriate platform that matches your product, service and target audience. This micro-blogging platform has over 560 million monthly active users. Use tab to navigate through the menu items. The algorithm ensures your content gets maximum exposure to the right people. In Taiwan, social media is hugely popular among internet users. Social media consumption in the region has grown dramatically, with. It's not a new idea in digital marketing, but it's still an effective way for a brand to build credibility and boost conversion rates. That's why we've put together a list of the top social media marketing trends and strategies in Asia that are shaping the market in 2023. Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. Comparatively, those in Japan spend 51 minutes per day on social media (as of 2020). Selling on Instagram has quickly become a staple feature of the platform, with many businesses seeing significant returns. At 4 hours and 15 minutes, internet users in the Philippines spend the most amount of time on social media per day across APAC. It is important to note that there is localized preference such as Line with a whopping 86% usage in Thailand and Zalo with a respectable 77% usage in Vietnam. Try offering rewards, giving credit where it's due, promoting your official hashtag, or creating a fun campaign that encourages customers to share their experiences. LINE is a Japanese messaging app that is popular across Asia. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. As for what products the Vietnamese buy on these platforms, fashion products are at first place with 55% of all purchases. Like WeChat, it started as a simple communication platform that has developed many new features. [Online]. But which specific platforms attract the greatest share of the regions younger users? But these figures only tell us about which platform people use; what about peoples preferences when it comes to social media? As of February 2022, Facebook accounted for nearly 69 percent of the social media market across Asia. In fact, the Asia Pacific region is expected to see a growth of over 30% in the influencer marketing platform market between 2019 and 2025. That's where short videos come in, they pack a punch and grab your audience's attention in a snap. A recent edited volume, "From Grassroots Activism to Disinformation: Social Media in Southeast Asia" (Singapore, ISEAS-Yusof Ishak Institute, 2020), examines the dynamics of social media as . The favourite social media platforms of South-East Asia's young adults. The top social networking platforms are Twitter, Instagram, and Facebook . ", StatCounter, Share of social media traffic in Southeast Asia in 2022, by country and platform Statista, https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/ (last visited March 01, 2023), Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph], StatCounter, February 28, 2022. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. MoEngage is also listed in G2's Top 50 Best Marketing Products worldwide for 2021. There is only one major platform as far as Cambodians are concerned: Facebook. It is important to note that there is localized preference such. The primary demographic of Weibo users are Gen Z, who often discover trends and the latest promotions from influencers through the app. New Instagram features are always being added to the platform, but the latest changes are interesting enough to get more than a few people talking. While the most popular esports games globally (including Dota 2, League of Legends, and CS:GO) are all present, the two esports Southeast Asia's online population watches most are mobile games. TikTok Marketing will be on the Rise TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. Close behind are Facebook and LINE, with 89.2% and 88% respectively. The other, YouTube, is primarily video-focused but still has messaging capabilities that follow the account and work over any viable device. . Across Southeast Asia, there are only a couple of notable live-streaming platforms, such as BIGO Live, Thai platform Kitty Live, and the Singaporean startup BeLive. SNOW has a similar foundation and basis to Snapchat. The most popular social media platforms. In fact, 44% of the respondents for Econsultancy, Magento and Hootsuites 2019 report (The State of Social Commerce in Southeast Asia) admit to making three or more online purchases in the past month because of social media posts or ads. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. This will probably come as a surprise to many people, especially because the mainstream media seem to be fixated on the idea that young people have all abandoned Facebook for other platforms. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. It is an all-in-one messaging super app that also provides services such as payment, news feed, bookings, food delivery, and more. Accessed March 01, 2023. https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, StatCounter. As of 2020, it also held nearly 93 percent of the countrys social media market share. Please do not hesitate to contact me. The most-used platforms are YouTube, Whatsapp, Instagram, and Facebook2. . The latest data indicates that global social media users have increased by more than half a billion in the past year. And whats more, people in South-East Asia tend to spend even longer online each day than the global average. Short videos also work wonders for delivering your brand's message, especially when you involve influencers. KakaoTalk is a free mobile messaging app that allows users to send and receive messages, photos, videos, and voice messages. To put these numbers in context, its worth highlighting that young adults in South-East Asia now spend 4 times as much time using the internet as they spend watching television and that includes time spent watching streaming platforms like Netflix. The survey also notes that 72% of Singaporean online sellers not using social commerce are considering adopting it. Micro-Influencers is a Must Marketing Strategy, User-generated content is a Powerful Key to Brand Building, Short Video Content will Dominate Social Media Platforms. As of 2021, there are 55 million active social media users in Thailand, which equates to around 78.7% of the population. Now hopefully thats given you some useful global context, but what about the online behaviours of young adults across South-East Asia? Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. February 28, 2022. While the app is mainly used in South Korea, its also popular in other countries throughout Asia. The Malaysia Country Commercial Guide of the US Department of Commerces International Trade Administration names 10 of the countrys most popular social commerce platforms, but were including just the top five here: Filipinos love social mediaso much so that their country has been labeled the Social Media Capital of the World. You only have access to basic statistics. That means big opportunities for brands like yours to connect with consumers on platforms like, That's why we've put together a list of the top social media, In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. The overwhelming popularity of Facebook in the region has led to four Southeast Asian countries appearing in the top ten of largest advertising . Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. We hope this list has given you some inspiration for your next social media marketing campaign so that you can truly stand out! The ideal entry-level account for individual users. On average, that means the global total is increasing at a rate of 16 new users every single second. And let's not forget about influencer marketing it's taken the social media world by storm! In GWIs ongoing study of digital behaviours across 47 of the worlds top economies, the Philippines consistently comes out top in terms of time spent using the internet. Statista. Social media has given brands more ways than ever to connect with customers. Let's get to know some of the most notably popular Asian social media networks. If you're looking to market your brand in Asia, traditional, hard-selling ads might not be the way to go. Thats the case for Thailand (50% of shoppers), Indonesia (49%), Vietnam (48%), and the Philippines (38%), where social media influenced 54% of fashion purchases. However, usage in this region looks quite different from that in the West. Exportable files for easy reading, analysis and sharing. Out of all the countries included in PayPals Asian s-commerce survey, Singapore scored low on several categories: Then again, the numbers could go up this year onward. Research has also shown that an average of 3 hours and 14 minutes is spent by Indonesian social media users on different social platforms. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. Advertisers in Asia are facing a bit of a challenge with their audiences not being too fond of hard-sell marketing content. Across South-East Asia, people aged 16 to 24 spend roughly 60 percent of their waking lives online. Client-only email newsletters with analysis and takeaways from the daily news. Shoppers use different platforms to do research on brands and products, and seek recommendations from their networks on what to buy. In 2022, Facebook was the most popular social media platform in all Southeast Asian countries, with the highest share in Timor-Leste at 99.56 percent. With around 1.3 billion active users, WeChat has quickly become one of Asias most popular social media platforms. In 2023, there's no denying the huge potential of S-commerce. Lastly, most say they can potentially sell on socials because of wide customer reach (55%), as well as the ease of setting up a social commerce business (43%), and having a built-in network of friends and relatives (33%). Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. Approximately 150 million of them are active shoppers, and will boost the regions internet economy to US$153 billion in gross merchandise value (GMV) by 2025. From product reviews to inspirational articles, there are countless ways you can create engaging and relevant content that speaks directly to your audience. Marketers trust influencers to connect with their target audiences in a way that resonates with them. With over 639 million monthly active users, QQ tailors more to the Chinese market, whereas WeChat has more users from outside of China. In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. The content options that each platform offers, such as video formats, or the ability to include hyperlinks if you want to link to off-platform content; The kinds of context in which youre hoping to engage people, such as the times and places in their lives when they might use each of these platforms, and their likely emotional and mental states when theyre using them; How easy it is for people to interact with you and your content, and to engage with the broader community that each platform attracts; And lastly, how much it might cost you to promote your content on each platform, if youre considering using paid media. Curated marketplace for fundraising . 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Businesses seeing significant returns WeChat, it 's taken the social media ( as of 2020, 's... More engaged following using social commerce are considering adopting it media platforms of South-East Asia tend spend... Day, which are extremely popular in other countries throughout Asia say they spend an average almost... Their networks on what to buy brand in Asia, people aged to., mobile phones, and tablets on brands and products, and seek recommendations from their networks on to.